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CONSULTING FOR GLOBAL BRANDS

Partnering with global enterprises to solve complex marketing, sales, and operational challenges. These consulting projects highlight expertise in account-based marketing (ABM), go-to-market strategies, market expansion, and process optimization delivering scalable solutions that improve performance, strengthen alignment, and drive growth across diverse industries.

Adobe, enterprise SaaS marketing, account-based marketing (ABM), marketing automation, CRM integration, buyer journey mapping, lead scoring, marketing technology, global marketing strategy

Challenge: Adobe needed a scalable account-based marketing framework, stronger alignment across global marketing systems, and more efficient use of marketing data.

 

Solution: Designed an ABM budget model to guide investment decisions and consolidated multiple marketing automation platforms into one system. Conducted a marketing data audit to improve accuracy, integrated intent data, and enhanced buyer journey mapping for thousands of key accounts. Refined lead scoring models and streamlined the marketing technology stack by reducing redundant tools.

 

Result: Delivered a unified marketing ecosystem with cleaner data, stronger account segmentation, more precise targeting, and the ability to execute highly personalized campaigns at scale.

Challenge: Microsoft needed to better prioritize opportunities in the U.S. education sector and expand growth in international markets.

 

Solution: Built a territory prioritization model to help the education sales team focus on the most strategic districts. Developed international go-to-market strategies and created localized enablement materials to support expansion across APAC and EMEA.

 

Result: Equipped sales teams with data-driven prioritization and regionally tailored resources that improved effectiveness in both domestic and global markets.

Microsoft, education technology marketing, go-to-market strategy, territory prioritization, international marketing, APAC expansion, EMEA growth, sales enablement, cloud solutions
Uber, Uber Eats, logistics strategy, market expansion, eCommerce integration, acquisition support, mobility solutions, emerging markets growth

Challenge: Uber Eats needed insights during a regional acquisition to evaluate logistics, eCommerce operations, and market practices.

 

Solution: Conducted market expansion research, benchmarking logistics KPIs and identifying integration strategies for mobile app platforms.

 

Result: Provided actionable insights that informed global logistics strategy and supported growth planning in emerging markets.

Challenge: MassMutual used manual policy intake processes that created inefficiencies and increased the risk of errors.

 

Solution: Performed a workflow analysis to evaluate manual and automated systems, identifying gaps and recommending process improvements.

 

Result: Streamlined data intake, reduced errors, and improved processing speed, strengthening the customer onboarding experience.

MassMutual, Insurance, workflow analysis, process improvement, automation, customer onboarding, operational efficiency, error reduction
Image by Tom Sodoge

Challenge: Timberland needed deeper insights into Hispanic consumers in the U.S. to strengthen seasonal campaign strategies.

 

Solution: Conducted consumer insights research and competitive analysis to identify buying trends, preferences, and growth opportunities within the segment.

 

Result: Delivered actionable recommendations that informed seasonal go-to-market strategy and improved campaign resonance with targeted audiences.

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