Welcome to Jon Thomas Marketing
MARKETING STRATEGIES & OPERATIONS
Driving growth through data-driven marketing strategy, account-based marketing (ABM), and marketing operations. From automation and CRM integration to multi-channel campaign execution, these projects highlight proven approaches to improve ROI, strengthen sales alignment, and scale marketing performance.
Challenge: CoreLogic relied heavily on mass marketing and lacked alignment across Sales, Marketing, Product Marketing, and Finance. Each function worked from siloed data, limiting visibility into account opportunities and shared growth goals.
Solution: Designed and launched the company’s first account-based marketing program, using structured account data as the foundation. This unified data enabled all functions to collaborate on account prioritization, opportunity management, and campaign execution.
Result: The program enabled cross-sell and upsell strategies, run rate growth initiatives, and whitespace-targeted marketing for specific products, which boosted pipeline performance, improved retention across multimillion-dollar accounts and improved cross-functional collaboration
Challenge: Midas, a nationwide franchise network, from single-location businesses to multi-state groups with over 100 stores, needed marketing programs that worked across a wide range of business models. Smaller operators required simple, affordable strategies, while larger groups needed complex, scalable solutions.
Solution: Directed integrated marketing campaigns across digital, traditional, and local channels. Tailored programs to franchise size, from turnkey campaigns for single-store operators to advanced paid media, A/B testing, and retention strategies for larger groups. Managed agency partnerships and oversaw a significant marketing budget to ensure efficiency and alignment.
Result: Built a flexible marketing framework that supported franchisees of all sizes. Smaller operators improved visibility and customer acquisition, while larger groups benefited from scalable, data-driven campaigns. The approach strengthened retention and delivered sustainable revenue growth across the network.
Challenge: Marketing teams across multiple business units lacked a unified platform for campaign execution and struggled to align sales and marketing efforts, resulting in delays and inconsistent performance measurement.
Solution: Implemented Eloqua as the core marketing automation platform, integrating it with Salesforce CRM to streamline lead management and enable greater visibility into account activity. Designed and launched an account-based marketing program tailored to global business units and developed a framework of KPIs to measure campaign effectiveness and sales-marketing alignment.
Result: Established a scalable marketing operations foundation that improved campaign execution speed, aligned sales and marketing teams around shared account insights, and enabled consistent reporting against defined KPIs, driving stronger engagement and more efficient use of resources across the organization.