Welcome to Jon Thomas Marketing
SaaS SALES & MARKET EXPANSION
Driving growth through hands-on sales execution and the creation of scalable sales enablement programs. These projects demonstrate expertise in building demand, expanding markets, and developing data-driven frameworks that equip teams to close more deals, retain key accounts, and accelerate revenue.
Challenge: Decartes Datamyne, a SaaS startup entering the U.S. market, needed to establish brand awareness and capture demand in the import/export data industry.
Solution: Built demand generation programs, created marketing content and sales enablement content to support sales efforts while also directly selling and promoting the value of the platform.
Result: Successfully launched U.S. operations, built brand visibility, and created early traction in the logistics and trade intelligence sectors.
Challenge: Dun & Bradstreet's enterprise clients required advanced SaaS and data solutions to manage risk, improve customer targeting, and make more informed business decisions. Many struggled with fragmented data, poor integration, and inconsistent data quality across systems.
Solution: Delivered consultative sales and marketing support that included building database marketing strategies, integrating client data sources, and improving data hygiene and optimization. This allowed customers to use SaaS solutions more effectively while ensuring reliable insights for decision-making.
Result: Helped clients improve the accuracy and performance of their marketing and sales programs through cleaner, optimized data and better integration. These initiatives drove stronger account retention, consistent revenue growth, and positioned the company as a trusted partner for enterprise data strategy.
